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AARON YANGSHAN BERKSON

hello@aaronberkson.com (212) 343-9118
Summary
10+ years experience developing interactive media, starting with the early days of Razorfish
Expertise as a Usability Engineer and Information Architect on numerous Fortune 500 Websites
Producing wireframes, site maps, and detailed specifications, conducting user testing and analysis
Websites in Finance, Insurance, Pharma, Tech Services, and Media & Entertainment sectors
Full-stack experience with both back-end server side and front-end presentation layer technologies
Focus on function-oriented, transactional B2B applications with complex taxonomies
Education
Carnegie Mellon University, School of Computer Science, Pittsburgh, PA
Bachelor of Science in Computer Science, Minor in Music, May 1997
Technologies
Workflow & Project Management: MS Word, MS Excel, MS Project, Visio
Design: OmniGraffle, InDesign, Photoshop, Illustrator, Flash
Programming: Objective C, XCode IDE, C/C++, Java, Perl, PHP, JSP, ASP, SQL, HTML, CSS, Javascript
Experience
Senior User Experience Specialist: Bloomberg , "Terminal" group, New York, NY (2010 - Present)
Alerts: Comprehensive re-design, with News/Price/Economic data, Suggestion Engine, & Sonification
News: Comprehensive re-design with function consolidation including flagship TOP NEWS function
Portfolios: Launch of new Portfolio Analytics platform aimed at displacing FactSet customers
Senior User Experience & Product Management Consultant: NY/LA (2008 - 2010)
NBC Universal (iVillage/Oxygen): Product Management for online community for women (NY 2010)
Publicis Groupe (Sciele/Brand Pharm): Pharma site for consumers & health professionals (NY 2009)
Toyota (Scion/AmautaLab): Social Networking website for existing Scion owners (LA 2008)
Video Game Audio Designer: Los Angeles, CA (2006 - 2007)
The Golden Compass, Shiny Entertainment (ex-Atari) (2007)
Medal of Honor: Airborne, Electronic Arts (2006)
Senior User Experience Consultant: New York, NY (2001 - 2005)
Omgeo: Financial application for maintenance and communication of trade settlement (2005)
Avaya / R Greenberg Associates: homepage and sub-sites, with faceted navigation (2004-2005)
MARSH: DocEngine, corporate insurance certificate issuance application (2004)
Bank of New York / Bridgeline Software: BNY Investor Reporting Website (2003-2004)
Novartis / TCG Software: SPOTS system, a human and animal genomics research tool (2003)
Starwood Hotels & Resorts: Search functionality and Trip Planner re-design (2002)
Prudential Financial: Fixed Income Research, Stock Alerts, Check Copies, Credit Cards (2001)
Experience Lead / Technologist: Razorfish , New York, NY (1997 - 2001)
Media & Entertainment Clients: CBS News, ABC Interactive
Fashion & Cultural Institutions: Christies.com, AMNH, Revlon.com, Liz Claiborne, Gloss.com
Finance & Knowledge Management: Instinet Research, Schwab.com, KPMG Knowledge Management
Technology Company Projects: IBM.com, Citrix, Razorfish Intranet & Extranet, Razorfish.com